1. The Pointe of Reivention

    The Pointe of Reivention

    After three years, more than 300 failed trials and a group of about 15 professionals, a new era in pointe shoes is born.

  2. Tapping into His Artistry: A Spotlight on Jalen Saint Phifer

    Tapping into His Artistry: A Spotlight on Jalen Saint Phifer

    When Jalen Saint Phifer was just a young boy, his mom had a friend who was a professional tap dancer. His early memories include attending shows and watching tap dancing from backstage. When he got his first pair of tap shoes, his involvement with the tap community helped him understand the art form of tap before he even started formally training at American Tap Dance Foundation in New York.

    Só Dança is proud to support a community of inspirational dancers, like Jalen, who have demonstrated a commitment and passion that elevate the art of dance. The So Dancer program has been designed with the intention of providing dancers with notoriety and products that will better themselves. We understand that, in this day and age, exposure is critical; therefore, offering a platform that provides our So Dancers with valuable connections and content ultimately broadens their network of opportunities, while simultaneously promoting the Só Dança brand.

  3. So Dancer: Catherine Rowland

    So Dancer: Catherine Rowland

    When you have a dream to be a dancer but injury strikes, how do you find the endurance and the patience to continue pursuing your goals?

    Só Dança supports a community of inspirational dancers—our So Dancers— who have demonstrated both a grace and passion that elevate the art of dance. Recently, So Dancer Catherine Rowland accepted an interview with us where she shared candidly about her struggle with injuries, as well as how her family and her faith have influenced her journey.

    Catherine is 14-years-old. Her hometown is Boca Raton, FL; however, she is currently training at the International Ballet Academy (IBA) in Cary, NC, where she resides full time.

  4. Let the Light Shine

    Let the Light Shine

    Take a look inside the mind of Só Dança as we put together a photographical journey of Só Dança and dance itself.  What does Só Dança mean to you?  More importantly, what does dance mean to you?

  5. Só Dança & DancerPalooza: The Perfect Pair

    Só Dança & DancerPalooza: The Perfect Pair

    Só Dança constantly strives to deliver the best tools for a dancer, so we’re thrilled to announce a partnership with a dance event that’s just as dedicated to creating versatility in dancers of all ages, DancerPalooza. That’s right. This July 22-28, we’re taking our flip flops and pointe shoes with us to Long Beach, CA as a presenting sponsor for DancerPalooza.

  6. New Year, New Collection, Same Sara.

    New Year, New Collection, Same Sara.

    In 2018 we embarked on a journey with New York City Ballet’s Principal Dancer, Sara Mearns. This adventure began with all of those involved working to one common goal: a gorgeous line that represents Sara’s elegance, strength and beauty - a perfect reflection of Só Dança.

  7. From Dreams to Reality: The Só Dança Story

    From Dreams to Reality: The Só Dança Story

    Só Dança is a story of love. Love for the art of dance, the beauty of design, and the heart of all dancers. And it started with a dream.

  8. Innovative Retailers: The Dance Shop

    Innovative Retailers:  The Dance Shop

    “I took the road less traveled by / and it has made all the difference,” wrote Robert Frost. The dance world, by and large, values ingenuity and originality. Might this translate to various business sectors within the dance world, such as retail?

    We can at least say that select Só Dança retailers, across the USA, are demonstrating intriguing innovation and creativity - in business model, product presentation, customer/client engagement and more.

  9. It's Diana Pombo

    It's Diana Pombo

    Everyday she spent on World of Dance “was like living a dream,” said So Dancer and celebrity dancer Diana Pombo. Season 1 of the show only included dancers that had been given an invitation.

    This invitation in turn allowed for an in-person audition for the show. Imagine how 11-year-old Diana felt when she received the invite. That moment alone was a dream come true, everything else that followed felt like a fairytale.

  10. Brittany Cavaco is ‘The Ballerina’

    Brittany Cavaco is ‘The Ballerina’

    Brittany Cavaco is the ballerina.  No, really. On Instagram, she is The Ballerina (@TheBallerina), and with over 200,000 followers of course. But beyond the Instagram handle, she is a stunning dancer, an inspiring role model, a hard worker and a spokesperson for being true to yourself and finding happiness in your body.

    The professional ballerina (she is a demi-soloist with Ballet Theatre of Maryland) is not only a performer; she is also a Pilates instructor and business student at Northeastern University. In addition, she is an ambassador for popular dancewear brand Só Dança. She certainly knows how to ‘wow’ a crowd.

    Here, we get to know a little more about The Ballerina.


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